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U-commerce: expanding the universe of marketing

Authors :
Watson, Richard T.
Pitt, Leyland F.
Berthon, Pierre
Zinkhan, George M.
Source :
Journal of the Academy of Marketing Science. Fall, 2002, Vol. 30 Issue 4, 333-347
Publication Year :
2002

Abstract

Uber commerce expands the realm of customer service to be universal, customized and informationally synchronized.

Subjects

Subjects :
Customer relations -- Methods
Electronic commerce -- Innovations
Marketing management -- Methods
Electronic commerce
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
00920703
Volume :
30
Issue :
4
Database :
Gale General OneFile
Journal :
Journal of the Academy of Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.110153880

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Authors Abstract Subjects Details