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New age ads: digital effects drive TV commercials that look more like art films than product pitches
- Source :
- Computer Graphics World. November, 2003, Vol. 26 Issue 11, p22, 5 p.
- Publication Year :
- 2003
-
Abstract
- Time--specifically, airtime--is money for commercial advertisers. In fact, according to the American Association of Advertising Agencies' latest Television Production Cost Survey, the average price of producing a 30-second national TV […]
- Subjects :
- Rhythm and Hues Inc. -- Services -- Product development
Psyop -- Services -- Product development
Digital Domain Inc. -- Services -- Product development
Framestore -- Services -- Product development
Motion picture industry -- Product development -- Services
Television advertising -- Product development -- Services
Subjects
Details
- Language :
- English
- ISSN :
- 02714159
- Volume :
- 26
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Computer Graphics World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.110114034