Back to Search
Start Over
Stella Artois, Interbrew's premium lager brand, is to make use of recycled materials in its packaging in response to consumer concerns
- Source :
- Brand Strategy. Oct, 2003 Issue 176, p5, 1 p.
- Publication Year :
- 2003
-
Abstract
- Stella Artois, Interbrew's premium lager brand, is to make use of recycled materials in its packaging in response to consumer concerns. The change is part of a 35m [pounds sterling] [...]
Details
- Language :
- English
- ISSN :
- 09659390
- Issue :
- 176
- Database :
- Gale General OneFile
- Journal :
- Brand Strategy
- Publication Type :
- News
- Accession number :
- edsgcl.109957787