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Branding can close a sale, or open a competitor's door

Authors :
Smilie, Bruce
Source :
Industrial Distribution. Oct, 2003, Vol. 92 Issue 10, pH5, 1 p.
Publication Year :
2003

Abstract

Economists suggest that the sluggish economy may be starting to rebound, but consumers and manufacturers are still cautious, and distributors are optimistically guarded at best. The economic trend during the [...]

Details

Language :
English
ISSN :
00198153
Volume :
92
Issue :
10
Database :
Gale General OneFile
Journal :
Industrial Distribution
Publication Type :
Periodical
Accession number :
edsgcl.109355773