Mixing business with pleasure

Hundreds of companies in the UK offer corporate entertainment packages and a minimum of 150 companies offer corporate hospitality packages. The corporate entertainment business in the UK does an estimated 500 million pounds sterling worth of business annually. Page & Moy Deputy Managing Dir John Fisher states that the major markets for corporate entertainment packages are the automobile, computer, and insurance industries, and notes that accounting firms are not major customers. Clark Whitehill marketing executive Nicky Methven believes that accounting firms can benefit from the services of corporate entertainment companies for they provide an informal setting that bolsters business relationships between a firm and its clients.