Beyond the bayou: few regional soft drink brands have made it big nationally. Barq's root beer is well on its way to that tough goal

Subjects

Subjects :

Carbonated beverages -- Marketing
Soft drink industry -- Marketing
Barq's Inc. -- Marketing

Details

ISSN :

00156914

Volume :

v147

Issue :

n13

Database :

Gale General OneFile

Journal :

Forbes

Publication Type :

Periodical

Accession number :

edsgcl.10852303