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The persuasive use of numerical data in influential business periodicals

Authors :
Butler, Marilyn S.
Source :
Bulletin of the Association for Business Communication. March, 1991, Vol. 54 Issue 1, p13, 4 p.
Publication Year :
1991

Subjects

Subjects :
Harvard Business Review (Periodical) -- Evaluation
Journal of Retailing (Periodical) -- Evaluation
Business Week (Periodical) -- Evaluation
Commercial statistics -- Research
Business
Business, general

Details

ISSN :
87561972
Volume :
54
Issue :
1
Database :
Gale General OneFile
Journal :
Bulletin of the Association for Business Communication
Publication Type :
Periodical
Accession number :
edsgcl.10747556

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Authors Abstract Subjects Details