Back to Search Start Over

The ascent of the pharmacist

Authors :
Durand, Michael M.
Source :
MM&M Medical Marketing & Media. April, 1991, Vol. 26 Issue 4, p42, 5 p.
Publication Year :
1991

Abstract

As pharmaceutical marketers battle for market share, they increasingly acknowledge the importance of the pharmacist in making the sale. No longer viewed as just the dispenser of prescriptions that are [...]

Subjects

Subjects :
Pharmaceutical industry -- Marketing
Pharmacists -- Management
Advertising, marketing and public relations
Business
Health care industry

Details

ISSN :
00257354
Volume :
26
Issue :
4
Database :
Gale General OneFile
Journal :
MM&M Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.10658836

Tools

Authors Abstract Subjects Details