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Agency Review 2003: Masters of Medical Advertising
- Source :
- Medical Marketing & Media. July, 2003, Vol. 38 Issue 7, p42, 6 p.
- Publication Year :
- 2003
-
Abstract
- In an ugly season for medical advertising, a wave of intra-agency consolidation has roiled the agency world and sent smaller shops reeling as the big boys band together. Matthew Arnold [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 38
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.105554281