Back to Search
Start Over
The self-concept in buyer behavior
- Source :
- Business Horizons. Oct, 1977, Vol. 20, p65, 7 p.
- Publication Year :
- 1977
- Subjects :
- Consumers -- Psychological aspects
Business
Business, general
Subjects
Details
- ISSN :
- 00076813
- Volume :
- 20
- Database :
- Gale General OneFile
- Journal :
- Business Horizons
- Publication Type :
- Periodical
- Accession number :
- edsgcl.1055408