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Harrah's is revamping rewards plan; company seeks to entice clients to gamble in wings most profitable for casino

Authors :
Binkley, Christina
Source :
The Wall Street Journal Western Edition. June 17, 2003, D4
Publication Year :
2003

Subjects

Subjects :
Caesars Entertainment Corp. -- Marketing
Hotels and motels -- Marketing
Hotels and motels -- United States
Company marketing practices
Business
Business, general

Details

Language :
English
ISSN :
01932241
Database :
Gale General OneFile
Journal :
The Wall Street Journal Western Edition
Publication Type :
News
Accession number :
edsgcl.103518484

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