Value judgements: in today's uncertain climate, restaurateurs have to give customers plenty of pizazz on the menu--plus a bang for their buck. It ain't easy. (Cover Story)

Authors :: Cobe, Patricia
Source :: Restaurant Business. June 15, 2003, Vol. 102 Issue 11, p25, 6 p.
Publication Year :: 2003
Abstract: WITH A WIDE-RANGING MENU and an address right in Chicago's Loop, Petterino's has been attracting a steady lunch crowd since it opened two years ago. But it had a problem. [...]

Subjects :: Restaurants -- Management
Restaurants -- Recipes and menus
Restaurants -- Marketing
Menus -- Management
Menus -- Marketing
Company business management
Company marketing practices
Business
Food and beverage industries

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