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Fiction feels the benefit of The Big Read. (Charts)

Authors :
Holman, Tom
Source :
The Bookseller. May 30, 2003, p15, 5 p.
Publication Year :
2003

Abstract

Measuring the Big Read's impact on sales compared to other effects such as in-store promotion is difficult, but the BBC's coverage has given many of the top 100 books a [...]

Details

Language :
English
ISSN :
00067539
Database :
Gale General OneFile
Journal :
The Bookseller
Publication Type :
Periodical
Accession number :
edsgcl.102908322