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Creating a superior customer-relating capability
- Source :
- MIT Sloan Management Review. Spring 2003, Vol. 44 Issue 3, p77, 6 p.
- Publication Year :
- 2003
-
Abstract
- Companies with the best connections to their customers unwaveringly focus their orientation, configuration and use of information on the people and businesses that buy from them. In most markets, there [...]
Details
- Language :
- English
- ISSN :
- 15329194
- Volume :
- 44
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- MIT Sloan Management Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.100572490