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Creating a superior customer-relating capability

Authors :
Day, George S.
Source :
MIT Sloan Management Review. Spring 2003, Vol. 44 Issue 3, p77, 6 p.
Publication Year :
2003

Abstract

Companies with the best connections to their customers unwaveringly focus their orientation, configuration and use of information on the people and businesses that buy from them. In most markets, there [...]

Details

Language :
English
ISSN :
15329194
Volume :
44
Issue :
3
Database :
Gale General OneFile
Journal :
MIT Sloan Management Review
Publication Type :
Academic Journal
Accession number :
edsgcl.100572490