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Coke, Pepsi launches: Lemon-lime the battle front in this summer's cola wars
- Source :
- Advertising Age. March 10, 2003, Vol. 74 Issue 10, p15
- Publication Year :
- 2003
- Subjects :
- Soft drink industry -- Market share -- Forecasts and trends -- Product introduction
Company market share
Market trend/market analysis
PepsiCo Inc. -- Market share -- Product introduction -- Forecasts and trends
Coca-Cola Co. (Atlanta, Georgia) -- Market share -- Product introduction -- Forecasts and trends
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 74
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.100564175