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Making the most of B2C wireless
- Source :
- Business Strategy Review. Summer, 2001, Vol. 12 Issue 2, p39, 11 p.
- Publication Year :
- 2001
-
Abstract
- The article discusses how firms can be successful with business-to-consumer wireless communciations. It is important to design applications around the needs of the customers, with a multichannel platform providing support.
Details
- ISSN :
- 09556419
- Volume :
- 12
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Business Strategy Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.100443147