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Corporate blogs make personal connection
- Source :
- BtoB. April 14, 2003, Vol. 88 Issue 4, 1
- Publication Year :
- 2003
-
Abstract
- Byline: RICHARD KARPINSKI B-to-b marketers seeking more direct conversations with their customers have begun turning to that most personal of forums: the Weblog. Corporate Weblogs aren't exactly sweeping the marketing [...]
- Subjects :
- Cape Clear Software Inc. -- Services -- Marketing
Macromedia Inc. (San Francisco, California) -- Services -- Marketing
Weblogs -- Usage
Cable television -- Services -- Usage
Business-to-business market -- Marketing -- Usage
Online services -- Services -- Usage
Advertising, marketing and public relations
Business
Company marketing practices
Cable television/data services
Business to business market
Online services
Usage
Services
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 88
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.100397903