Not Communicating science? Aiming for national impact [version 1; referees: 1 approved with reservations, 2 not approved]

Communicating science to wider lay audiences is of increasing importance and is becoming an ever larger part of a scientist's remit which also offers important opportunities. We discuss here the current state of science communication in the field of the natural sciences in the UK, and the enormous improvements that could be achieved through putting more weight on objective-driven long-term initiatives, ideally in the form of interdisciplinary networks, to achieve higher impact. We describe the barriers that stand in the way of such developments and make a number of suggestions how funding organisations in particular could play a major role in overcoming these barriers.