Principios configuradores y propuesta de valor de los medios cooperativos

The present article analyzes how the guiding principles of seven cooperative media are formulated and explores whether they transmit a clear idea of their value proposition. It observes whether they are accurate and transparent, if they specify information on media values, organizational structure, the business of the news, and stakeholders. For this purpose, cooperative enterprise statutes have been examined along with the internal regulations, the webpage information of the media analyzed, the codes of ethics, and the financing systems. The article concludes that the cooperative principles promoted by the International Cooperative Alliance (ICA) are the basis for the guiding principles for the media’s profile, safeguarding their autonomy and fomenting a value proposition in which the integrated relationship with stakeholders is key, enhancing the principles of solidarity and subsidiarity.