Analitica rețelelor sociale

As social media channels move from personal to professional life and permeate daily corporate routines and business workflows, organizations are faced with the need to formulate and implement measurement techniques to help them gain insights from social media interactions and evaluate the success of their own social media initiatives. Social media analytics (social media analytics) is a new and emerging field poised to enable companies to improve their performance management initiatives across various business functions. Whether it's to measure the effectiveness of promotional campaigns, gather information about customer needs and preferences, discern brand perceptions, get feedback on product performance, or to capture data on market trends, social media analytics has the potential to provide useful insights. different lines of business such as marketing and sales, customer relations, public relations and product development.