Partnering your Business with Artists, a Win-Win Relation, 2018 by Carmen-Zita Monereo

In a constantly changing business environment, it is increasingly important to establish a connection and team spirit between colleagues. Partnering Your Business with Artists, a Win-Win Relation, by Carmen Zita-Monereo, discusses how companies can foster this aspect through internal cultural activities, namely theatre. The book conveys both a theoretical approach that covers the fields of communication marketing and management of cultural projects and an analysis of practical cases and interviews with four company theatre groups in Portugal over the period of one year.