Como mejorar nuestra imagen de marca: medios y canales de difusión académicos

Scientific communication should include nowadays the construction of a branding image that promotes scientific works further than in traditional methods (books, magazines, conferences…). Investigators must compete in an environment with different dimensions. They have to publish in indexed magazines, attempt a patent, educate in a postgraduate level, etc. But also, for example, participate in public forums like conferences, congress or digital networking. That means further than promoting our contents only for a branding image, that we also have to manage our online reputation, pick a type of profile, the broadcast media we are going to be in, which is going to be my identification tone in those profiles or the target of each one of them, guide strategically the promotion activities of our digital identity and in focus about how give away only the right and necessary information: quality against quantity and personalized services against to only replicate content.