Basics of entrepreneurship

Basics of Entrepreneurship 3rd edition is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.