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Mastering Gamification: Customer Engagement in 30 Days

Authors :
Scot Harris
Kevin O'Gorman
Scot Harris
Kevin O'Gorman
Publication Year :
2014

Abstract

'This practical tutorial will show you exactly how to plan and put together a gamification to really motivate your customers, through step-by-step instructions delivered over an easy to follow 30 day schedule. You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you're new to gamification or in the learning stages, this book is for you.'

Details

Language :
English
ISBNs :
9781783000203, 9781461957942, and 9781783000210
Database :
eBook Index
Journal :
Mastering Gamification: Customer Engagement in 30 Days
Publication Type :
eBook
Accession number :
699901