Retail Marketing and Branding : A Definitive Guide to Maximizing ROI

Authors :: Jesko Perrey
Dennis Spillecke
Jesko Perrey
Dennis Spillecke
Publication Year :: 2013
Abstract: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: • New and updated case examples • Updated figures and examples throughout • New interviewers with recent experiences • Additional chapters

Subjects :: Marketing--Cost effectiveness
Marketing--Management
Rate of return
Branding (Marketing)
Brand name products
Retail trade

Language :: English
ISBNs :: 9781118489529, 9781118489505, and 9781118489512
Database :: eBook Index
Journal :: Retail Marketing and Branding : A Definitive Guide to Maximizing ROI
Publication Type :: eBook
Accession number :: 509586

Tools