The Complete Guide to Physician Relationships: Strategies for the Accountable Care Era

The Complete Guide to Physician Relationships Kriss Barlow, RN, MBA What Physicians Want Research-based insights into the best physician communications strategies In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital. Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. Get powerful, researched strategies and insight to: Communicate the information physicians want in the manner they want to receive itEngage physicians in quality and patient satisfaction improvement effortsDetermine the most effective way to promote servicesStrengthen your relationship with specialists, primary care doctors, and new recruitsImprove the effectiveness of physician salesTake a look at the table of contentsIntroduction Chapter 1: What Do Physicians Want to Hear from Leadership? Medical staff supportBeyond doing, communicatingBusiness modelsReal involvementSummaryChapter 2: How Does Your Hospital Compete? Conversations about cost, technologyPatient satisfactionRecruitment and retentionUnderstand firstAligning for the futureSummaryChapter 3: ACOs, PHOs: Industry Change and Physicians'Priorities in the Relationship ACO awareShared savings and quality incentivesPhysician performance measurementSummaryChapter 4: What Do Physicians Want to Hear from Their Peers? Who gets picked?Demonstrating quality in a peer-to-peer settingConsistent communicationMaking it easy for patientsTangled twine of prioritiesSummaryChapter 5: Do Physicians on the Medical Staff Know Each Other? Knowing and referringEase of referralElements that impact referral decisionsSummaryChapter 6: Communication When a Referral Is Sent Care delivery post-dischargeManaging expectationsMessages show valueSummaryChapter 7: What Do Physicians Want to Hear from Marketing? How do physicians like to receive marketing information?What this means for youOpportunity for actionSummaryChapter 8: Promoting Services Managing our “we know best” attitudeActive support of physician-to-physician connectionsSocial media and web innovationsSummaryChapter 9: Supporting Specialists Talk is not cheapAvoid only one optionEducation beyond CMESummaryChapter 10: What Do Physicians Want to Hear from Physicians Relations? Measuring the valueResource roleManaging concernsHelping them grow their practiceLeveraging educationOn-boardingWhat's happening at the hospitalSummaryChapter 11: Physician Relations Attributes That Matter The relationship is about physiciansPersonal development for this roleWhat's in it for meManaging internal perceptionSummaryChapter 12: Physician Relations'Voice Expanding the roleGather data, use data, show your impact with dataListen to differentiateKnowledge is an obligationInternal coordination, collaboration, integrationSummaryAppendix Who will benefit from this book?VPs of advertisingVPs of marketingVPs of communicationsVPs of public relationsChief marketing officersAdvertising directorsDirectors of marketingDirectors of communicationsMarketing managersAdvertising managersChief medical officersCEOsCNOsCOOsMedical staff coordinatorsPractice administratorsPhysiciansPhysician relations representatives