Creativity and Innovation : Cognitive, Social, and Computational Approaches

This book focuses on the emergence of creative ideas from cognitive and social dynamics. In particular, it presents data, models, and analytical methods grounded in a network dynamics approach. It has long been hypothesized that innovation arises from a recombination of older ideas and concepts, but this has been studied primarily at an abstract level. In this book, we consider the networks underlying innovation – from the brain networks supporting semantic cognition to human networks such as brainstorming groups or individuals interacting through social networks – and relate the emergence of ideas to the structure and dynamics of these networks. Methods described include experimental studies with human participants, mathematical evaluation of novelty from group brainstorming experiments, neurodynamical modeling of conceptual combination, and multi-agent modeling of collective creativity. The main distinctive features of this book are the breadth of perspectives considered, the integration of experiments with theory, and a focus on the combinatorial emergence of ideas.