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Conference Proceedings Trends in Business Communication 2020

Authors :
Peter Schneckenleitner
Wolfgang Reitberger
Alexandra Brunner-Sperdin
Andre Haller
Peter Schneckenleitner
Wolfgang Reitberger
Alexandra Brunner-Sperdin
Andre Haller
Publication Year :
2021

Abstract

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference'Trends in Business Communication'on 4 December 2020, the full papers were subjected to a peer review process.

Details

Language :
English
ISBNs :
9783658336417 and 9783658336424
Database :
eBook Index
Journal :
Conference Proceedings Trends in Business Communication 2020
Publication Type :
eBook
Accession number :
2978875