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Strategic Marketing 3e

Authors :
M Cant
M Cant
Publication Year :
2020

Abstract

All organisations — from modest start-ups to multinational corporations — can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Details

ISBNs :
9781485130826 and 9781485130833
Database :
eBook Index
Journal :
Strategic Marketing 3e
Publication Type :
eBook
Accession number :
2901988