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Strategic Marketing 3e
- Publication Year :
- 2020
-
Abstract
- All organisations — from modest start-ups to multinational corporations — can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.
- Subjects :
- Strategic planning
Marketing--Management
Marketing--Decision making
Subjects
Details
- ISBNs :
- 9781485130826 and 9781485130833
- Database :
- eBook Index
- Journal :
- Strategic Marketing 3e
- Publication Type :
- eBook
- Accession number :
- 2901988