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Organisational Responses to Social Media Storms : An Applied Analysis of Modern Challenges
- Publication Year :
- 2020
-
Abstract
- This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk'culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
- Subjects :
- Internet in public relations
Social media
Subjects
Details
- Language :
- English
- ISBNs :
- 9783030499761 and 9783030499778
- Database :
- eBook Index
- Journal :
- Organisational Responses to Social Media Storms : An Applied Analysis of Modern Challenges
- Publication Type :
- eBook
- Accession number :
- 2519612