EY China (B): An Emerging Giant

The case outlines how regional managing partner (RMP) Albert Ng steered Ernst & Young (EY) China through a period of significant growth from 2009, when it was the smallest of the Big Four firms in China, to 2017, by when it had become the second largest firm. Partners worldwide felt a sense of shared achievement, since EY Global had come together with China leadership to invest in building a strong China practice that was integral to all of EY. But Ng was not resting content. he believed that EY China was at a critical juncture. Chinese economic growth, which had partially fueled EY China's dramatic rise, was slowing down, just as competition was intensifying. Was EY China prepared to face the challenges that lay ahead?