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Walmart: Segmenting Social Impact

Authors :
Mark R. Kramer
Michael E. Porter
Pamela Sud
Mark R. Kramer
Michael E. Porter
Pamela Sud
Publication Year :
2014

Abstract

This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value.

Details

Language :
English
Database :
eBook Index
Journal :
Walmart: Segmenting Social Impact
Publication Type :
eBook
Accession number :
2307170