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InsideSales.com (A)

Authors :
Frank V. Cespedes
Frank V. Cespedes
Publication Year :
2016

Abstract

This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.

Details

Language :
English
Database :
eBook Index
Journal :
InsideSales.com (A)
Publication Type :
eBook
Accession number :
2305323