Back to Search
Start Over
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
- Publication Year :
- 1997
-
Abstract
- Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.
Details
- Language :
- English
- Database :
- eBook Index
- Journal :
- Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
- Publication Type :
- eBook
- Accession number :
- 2302547