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荣格 — 打造数字时代的传媒公司.

Authors :
Felix Oberholzer-Gee
Felix Oberholzer-Gee
Publication Year :
2012

Abstract

Overview of the strategic re-orientation and diversification of Ringier a Swiss based media company as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape.

Details

Language :
Chinese
Database :
eBook Index
Journal :
荣格 — 打造数字时代的传媒公司.
Publication Type :
eBook
Accession number :
2299868