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Understanding Luxury Fashion : From Emotions to Brand Building

Understanding Luxury Fashion : From Emotions to Brand Building

Authors :
Isabel Cantista
Teresa Sádaba
Isabel Cantista
Teresa Sádaba
Publication Year :
2020

Abstract

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Details

Language :
English
ISBNs :
9783030256531 and 9783030256548
Database :
eBook Index
Journal :
Understanding Luxury Fashion : From Emotions to Brand Building
Publication Type :
eBook
Accession number :
2292269