Cite
Handbuch Markenführung
MLA
Franz-Rudolf Esch. Handbuch Markenführung. Springer Gabler, 2019. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsebk&AN=2159705&authtype=sso&custid=ns315887.
APA
Franz-Rudolf Esch. (2019). Handbuch Markenführung. Springer Gabler.
Chicago
Franz-Rudolf Esch. 2019. Handbuch Markenführung. Springer Reference Wirtschaft. Wiesbaden: Springer Gabler. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsebk&AN=2159705&authtype=sso&custid=ns315887.