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Customer Equity : Measurement, Management and Research Opportunities

Authors :
Villanueva, Julián
Villanueva, Julián
Publication Year :
2007

Subjects

Subjects :
Customer equity--Management
Customer equity--Research

Details

Language :
English
ISBNs :
9781601980106 and 9781601980113
Volume :
00001
Database :
eBook Index
Journal :
Customer Equity : Measurement, Management and Research Opportunities
Publication Type :
eBook
Accession number :
197717

Tools

Authors Abstract Subjects Details