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The Wine Wars : The Mondavi Affair, Globalisation and 'Terroir'

Authors :
O. Torrès
O. Torrès
Publication Year :
2006

Abstract

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The'Mondavi affair'illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

Subjects

Subjects :
Robert Mondavi Winery
Wine industry--France--Languedoc-Roussillon
Wine industry and globalization--Social aspects
Wine industry and globalization--Political aspec

Details

Language :
English
ISBNs :
9780230002104, 9781349280469, and 9780230624917
Database :
eBook Index
Journal :
The Wine Wars : The Mondavi Affair, Globalisation and 'Terroir'
Publication Type :
eBook
Accession number :
194581

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