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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
- Publication Year :
- 2017
-
Abstract
- This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Details
- Language :
- English
- ISBNs :
- 9783319597003 and 9783319597010
- Database :
- eBook Index
- Journal :
- Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
- Publication Type :
- eBook
- Accession number :
- 1540267