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Web Usage Mining Techniques and Applications Across Industries
- Publication Year :
- 2016
-
Abstract
- Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
- Subjects :
- Internet users
Information retrieval
Web sites--Design and construction
Data mining
Subjects
Details
- Language :
- English
- ISBNs :
- 9781522506133, 9781522506140, and 9781522506157
- Database :
- eBook Index
- Journal :
- Web Usage Mining Techniques and Applications Across Industries
- Publication Type :
- eBook
- Accession number :
- 1338233