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Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
- Publication Year :
- 2004
- Subjects :
- Brand name products
Trademark infringement
Electronic commerce
Product management
Subjects
Details
- Language :
- English
- ISBNs :
- 9780814407547 and 9780814427538
- Database :
- eBook Index
- Journal :
- Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
- Publication Type :
- eBook
- Accession number :
- 100157