Prospective analysis of the implementation of the 'green' economy in the agricultural sector of Ukraine for the next 10 years

The realities of modern economic development require significant changes in the existing economic system and a transition to a fundamentally new model based on the basic approaches of sustainable development. According to the world’s scientists, one of the best options for ensuring this change is the concept of a “green” economy. The relevance of the topic of green economy development is based on its potential to solve urgent environmental problems and promote sustainable development that meets the needs of society and the international community. The purpose of the article is to assess the prospects of the agricultural sector of Ukraine’s economy within the framework of the transformation strategy based on the principles of the green economy. This takes into account a whole range of factors in which agricultural enterprises exist and develop, as well as the conditions that have developed in connection with military aggression in the country. To achieve this goal, the following methods were used: system-structural analysis, method of analysis, synthesis, method of generalization, methods of deduction and induction, and methodology of modified, improved SWOT analysis. A number of factors influencing the investment and innovation processes at agricultural enterprises are identified, including external threats and opportunities and internal strengths and weaknesses. The study also summarizes the aspects of the transition from the concepts of “sustainable” development to the concept of “greening” the economy, taking into account international experience, and the inclusion of Ukraine in the list of countries that ensure the fight against climate change and harmful emissions. The conclusions obtained about the prospects of investment projects in the agricultural sector, namely investment and innovation projects of agricultural enterprises characterized by a high level of attractiveness for investors in terms of the directional vector of development, confirm the relevance of implementing the concept of a green economy in the agricultural sector of Ukraine. The use of such an assessment methodology in practice will make it possible to select and analyse promising areas of project financing and investment, as well as to adjust the development strategies of Ukrainian agricultural enterprises