Cite
The impact of internal marketing philosophy on a firm’s strategic orientation
MLA
Christina Arfara, and Irene Samanta. “The Impact of Internal Marketing Philosophy on a Firm’s Strategic Orientation.” Innovative Marketing, vol. 18, no. 4, Oct. 2022, pp. 48–61. EBSCOhost, https://doi.org/10.21511/im.18(4).2022.05.
APA
Christina Arfara, & Irene Samanta. (2022). The impact of internal marketing philosophy on a firm’s strategic orientation. Innovative Marketing, 18(4), 48–61. https://doi.org/10.21511/im.18(4).2022.05
Chicago
Christina Arfara, and Irene Samanta. 2022. “The Impact of Internal Marketing Philosophy on a Firm’s Strategic Orientation.” Innovative Marketing 18 (4): 48–61. doi:10.21511/im.18(4).2022.05.