Prospective Diagnosis of the Cruise Reception Services. A challenge to Santiago de Cuba

A prospective diagnosis of the cruise reception services in Santiago de Cuba will be made in this paper. To conduct this diagnosis, the methodology followed is the one established by the French2 Prospective School. This study will allow determining the key variables of the analyzed system, the actors involved and their role, and also the possible future scenarios. A key factor is the work with experts, who will provide the information needed for the study. Scientific methods such as MICMAC, MACTOR and SMIC-PROB-EXPERT are used, supported by professional software. As a result of this diagnosis, are estimated profits for the destine under scenario $ 74 361 024,00 USD. The decision-makers of the region will be able to set the objectives and strategies aimed at reaching the desired optimal scenario.