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STUDY OF THE DIGITAL MARKETING FEATURES: CURRENT TRENDS AND OPTIMIZATION PROSPECTS
- Source :
- Економіка та суспільство, Iss 63 (2024)
- Publication Year :
- 2024
- Publisher :
- Helvetica Publishing House, 2024.
-
Abstract
- In today's conditions of market competition, promoting goods and services in the Internet environment is an integral part of the business strategy of most companies. Given this, it is important to study and systematise the principles, advantages and disadvantages of using digital marketing tools to optimise the implementation of marketing strategies. The purpose of the article is to study the peculiarities of using digital marketing tools in the context of ensuring the optimisation of their use. The authors have systematised the advantages and disadvantages of using tools for SEO search engine optimisation, content marketing, SMM, contextual advertising, email marketing, video marketing, mobile marketing, and influencer marketing. Modern approaches and tools allow companies to interact effectively with the audience, increase engagement and achieve their business goals.
Details
- Language :
- English, Ukrainian
- ISSN :
- 25240072
- Issue :
- 63
- Database :
- Directory of Open Access Journals
- Journal :
- Економіка та суспільство
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.f99bf7b5d7234c878971149deb3584f4
- Document Type :
- article
- Full Text :
- https://doi.org/10.32782/2524-0072/2024-63-80