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Factors affecting choice of financial services among rural consumers: Emerging experiences from Gicumbi District, northern Province in Rwanda
- Source :
- Journal of Agriculture and Rural Development in the Tropics and Subtropics, Vol 116, Iss 2, Pp 187-197 (2015)
- Publication Year :
- 2015
- Publisher :
- Kassel University Press, 2015.
-
Abstract
- Enhancement of financial inclusivity of rural communities is often recognised as a key strategy for achieving economic development in third world countries. The main objective of this study was to examine the factors that influence consumers’ choice of a rural bank in Gicumbi district of Rwanda. Data was collected using structured questionnaires and analysed using a binary probit regression model and non-parametric procedures. Most consumers were aware of Popular Bank of Rwanda (BPR) and Umurenge SACCO through radio advertisements, social networks and community meetings. Accessibility, interest rates and quality of services influenced choice of a given financial intermediary. Moreover, the decision to open a rural bank account was significantly influenced by education and farm size (p
- Subjects :
- rural bank
survey
probit regression
Gicumbi
Rwanda
Agriculture
Subjects
Details
- Language :
- English
- ISSN :
- 16129830 and 23636033
- Volume :
- 116
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Journal of Agriculture and Rural Development in the Tropics and Subtropics
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.f93fd4a850284110a1071c329be94c4b
- Document Type :
- article