PROFIT ANALYSIS OF CABBAGE FARM MANAGEMENT IN MALANG, INDONESIA

The successful agribusiness is based on farmer competency and their ability to make farming decisions. This research aims to understand: the characteristic of cabbage farmer; the revenue analysis and feasibility study of cabbage farming; the obstacles and the risks which are encountered by the farmer. Malang was chosen deliberately as the research location considering it as the centre of cabbage production. This research used a probability sampling, with 24 samples of respondent drew by a simple random sampling. Result shows that the majority of respondent are between 30-49 years old and most of them are elementary school graduates. Most farmers have worked on their farming for more than 20-30 years. Some of respondent has wide area of cabbage farming from 1-2 ha, that makes the farming profits obtained was Rp. 22,488,325. Result shows that RC Ratio were 2,16, BEP price is Rp. 1.174,39, and BEP unit is 2.811,19 kg. It can be concluded that cabbage farming was done during that season was highly feasible.