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New Marketing Tendencies in the Romanian Wine Industry
- Source :
- Studies in Business and Economics, Vol 15, Iss 1, Pp 31-39 (2020)
- Publication Year :
- 2020
- Publisher :
- Sciendo, 2020.
-
Abstract
- In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile of the Romanian wine consumer, as a result of a survey developed by wine industry organisation. The paper shows some new trends of the wine industry, underlined by the specialists, as well as technologies and methods of marketing interaction with the consumers used by the Romanian producers of this product.
- Subjects :
- marketing
trends
wine industry
consumers
technology
Business
HF5001-6182
Subjects
Details
- Language :
- English
- ISSN :
- 23445416
- Volume :
- 15
- Issue :
- 1
- Database :
- Directory of Open Access Journals
- Journal :
- Studies in Business and Economics
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.f50474e76cd64daea0674a21e7a9ca2d
- Document Type :
- article
- Full Text :
- https://doi.org/10.2478/sbe-2020-0004