Target financial forecasting as an instrument of overcome financial difficulties in present-day global economic environment

Research background: In the present-day global economic environment overcoming financial difficulties and enhance of financial position is an important goal of the anti-crisis financial management of almost any company. This goal is certain to be reached by using target financial forecasting at the company level. Purpose of the article: The paper considers conceptual aspects of the target financial forecasting at the company level, as a new instrument of anticrisis financial management for a company to overcome its financial difficulties and enhance its financial position within a time-period of practically any length. Methods: The methodology of the research, the results being presented in the paper, is based on the concept of the financial ratio analysis, the concept of the company cash flows, and the concept of the balanced scorecard (in terms of its financial score). Findings & Value added: It is depicted that the procedure of the target financial forecasting comprises an appropriate information-accounting support, a target financial forecasting of the company financial position, a target forecasting of the company’s cash flows, a development of the specific events (managements’ decisions) aimed at overcoming the company’s financial difficulties and enhancing its financial position. The author has stated that in the present-day environment the target financial forecasting is an effective instrument of the financial forecasting that enables to set up the base for overcoming the company’s financial difficulties and strengthening its financial position.